I like games... and tattoos. Yes, those.

Monday, June 10, 2013

Big Budgets, Big Names, Big Impact

You might think you've experienced big game releases, until you've been to E3.

Nothing comes close to the experience of sitting in a packed auditorium, your seat vibrating from the reverberation of the speakers, your remaining senses being assaulted by the audio visual extravaganza on show before you.


Who would have expected Hollywood actors and musicians such as Drake on stage, not talking about a product but merely introducing the real stars of these shows, the developers.

And then there are the games, new titles, developed specifically for XBox One and PS4, aiming to impress.

And impress they did. In EA's conference alone cheers went up from the audience of game journos at various intervals, punctuated by claps and appreciative mutterings.

The game on everyone's lips for EA? Mirrors Edge 2, the closing announcement of a spectacular gaming lineup from EA. Coupled with Battlefield 4, demonstrated in all it's glorious 64 player multiplayer, and Plants vs Zombies: Garden Warfare, meant that EA are definitely on the hot list this year.

Ubisoft's showcase was unfortunately significantly less impressive, although they did still have some good titles on show. They suffered more from a lack of momentum however, and the overwhelming response was a mixed bag of, "Wow [insert title] was cool" to "Meh, I was falling asleep".

What certainly did impress however was their showing of The Division, a new IP based on modern day biological warfare.


I'm not going to go into detail here, suffice it to say that it's immediately evident that no one knows the business of show business like the Americans. E3 might be considered by some to be ostentatious and loud, but it dresses to impress.

Mission Complete.

Image via Kotaku.com

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